About C-Tru

C-Tru is a Filipino-American, award-winning recording artist, songwriter, and producer from California whose vision and versatility have made him a rare force in global music. 

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He rose to international recognition first with his explosive collaborations with rap legend DMX on the hit song “Dog in Me” with DJ Swissivory in 2017.  His record earned a gold record in Europe, cementing his place as one of the few Asian-American artists to achieve such a milestone in hip-hop.  He followed that up in 2018 with his single “California Party” with global superstar Snoop Dogg, amassing millions of views and launching his career.

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​Beyond his work with global icons, C-Tru’s pen and production have powered chart-topping releases throughout Asia. In 2016, his collaborations with Philippines superstars Alden Richards and Julie Anne San Jose led to multiple #1 albums.  His latest release “My Spirit Fights On” climbed into the Top 75 of the U.S. iTunes Hip-Hop charts, reached #1 on Amazon Music, and broke into the Top 10 of YouTube Germany’s Hip-Hop charts in 2025. His songs have also been featured in nationally syndicated U.S. television and South Korean programs, proving his ability to transcend borders with sound.

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As his career expanded, C-Tru evolved beyond the microphone to executive leadership, taking on C-suite roles across entertainment ventures. As VP of Entertainment for Silicon Valley-based media firm AsianNet, he helped bridge East and West, booking world's top 10 EDM DJ Don Diablo for Vietnam’s Hozo Music Festival in 2023. He is also the founder and CEO of Equation of TRU, LLC, a music publishing company that houses his extensive catalog and partnerships with global brands like Rakuten, whose viral TikTok campaign with C-Tru generated over 1.2 billion impressions.

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At every level—artist, producer, executive—C-Tru embodies the evolution of the modern creator: visionary, boundary-breaking and  transcending borders.